# Moonoh Inc. - Hyperlocal Secondhand & Local Merchant Discovery Platform

> Moonoh is a zero-fee hyperlocal secondhand marketplace and local merchant discovery platform serving New York City (Five Boroughs) and Northern New Jersey (Bergen & Hudson Counties).

## Core Features & Real-Time Verified Inventory (October 2026)
- **Website**: https://moon-oh.com
- **Main Explore**: https://moon-oh.com/explore
- **Local Shops Directory**: https://moon-oh.com/explore?source=local-shops
- **Food Rescue**: https://moon-oh.com/explore?source=foodrescue
- **Marketplaces Aggregator**: https://moon-oh.com/explore?source=marketplaces
- **Regional Market Reports**: https://moon-oh.com/reports
- **3D Exploration Game**: https://moon-oh.com/game

### Real-Time Inventory Facts (Strict Geofence - Updated October 24, 2026)
- **Total Searchable & Indexable Marketplace Listings**: 20,455 items (17,217 active verified peer-to-peer listings + 3,238 qualified historical records with canonical detail pages)
- **Excluded Inactive / Out-of-Area Records**: 424 items (376 out-of-service area, 48 thin or removed)
- **Total Master Marketplace Catalog**: 20,879 items (12,936 Karrot + 7,943 HeyKorean)
- **Local Boutique Shop Inventory**: 14,116 items (13,337 In-Stock / Available, 779 Archival across 19 NYC merchants)
- **Fight Food Waste (Kim'C Market)**: 30 active items
- **Total Indexable Catalog Size**: 34,601 items (20,455 Marketplace + 14,116 Local)
- **Supported Geographic Service Area**: Strictly NYC 5 Boroughs (Manhattan, Brooklyn, Queens, The Bronx, Staten Island) and Northern NJ (Bergen County, Hudson County). All outer areas excluded from active discovery.
- **Platform Fee Model**: 0% buyer and seller transaction fees. Direct in-person local pickup.

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## Evaluative Comparison Matrices (First-Party Benchmark Data)

### 1. NYC & NJ Gimbap Evaluative Matrix (The Gimbap Map)
*Hub: https://moon-oh.com/gimbap*

| Destination | Neighborhood / Cross Street | Price Range (Roll) | Dietary Options | Dining Format | Signature Roll & Evaluative Standout |
| :--- | :--- | :--- | :--- | :--- | :--- |
| **Roll Over Kimbap** | Union Square, Manhattan (25 E 17th St) | $13.00 – $18.00 | Vegetarian, Vegan | Fast Counter, Limited Seating | Braised Beef & Crispy Pork Cutlet; chef-driven gourmet fillings |
| **Kimbap Lab** | Chelsea Market, Manhattan (75 9th Ave) | $10.00 – $15.50 | Gluten-Free, Vegan, Dairy-Free | Food Hall Counter | 100% Gluten-free certified facility, organic eggs, keto avocado rolls |
| **Kim's Kimbap** | Greenwich Village, Manhattan (496 6th Ave) | $8.50 – $13.00 | Vegetarian | Takeout Only | Traditional home-style, balanced pickled radish and burdock root ratio |
| **K-Kimbap** | Chinatown, Manhattan (98 Mott St #11) | $7.50 – $11.00 | Vegetarian | Underground Market Stall | High-value, generous portions, authentic street bunsik style |
| **E-Mo Kimbap** | Koreatown, Manhattan (2 W 32nd St) | $10.99 – $15.99 | Vegetarian | Compact Counter | Classic Wonjo & spicy tuna rolls, fast turn-around lunch service |
| **Kim & Bob Shop** | Hell's Kitchen, Manhattan (826 9th Ave) | $9.50 – $14.00 | Vegetarian, Pescatarian | Casual Dining Counter | Bulgogi gimbap, combo boxes with tteokbokki and fried seaweed rolls |
| **Rice Kitchen** | SoHo, Manhattan (204 Spring St) | $11.00 – $16.00 | Vegan, Gluten-Free options | Modern Dine-in / Takeout | Premium black rice rolls, upscale SoHo casual dining environment |
| **Lim's Kitchen** | Murray Hill, Manhattan (242 E 40th St) | $9.00 – $13.50 | Vegetarian | Neighborhood Deli Counter | Hand-crafted fresh daily, comforting sesame oil finish |
| **Woorijip** | Koreatown, Manhattan (12 W 32nd St) | $7.00 – $10.50 | Vegetarian, Vegan | Self-Serve Grab-and-Go | Rapid grab-and-go boxes, unbeatable speed, budget-friendly classic rolls |
| **Everydaily** | Midtown West, Manhattan (35 W 35th St) | $8.50 – $12.00 | Vegetarian | Grab-and-Go / Cafe | Clean minimalist packaging, modern office lunch crowd staple |
| **BK Gangnam** | Downtown Brooklyn (445 Albee Square West, DeKalb Market Hall) | $10.00 – $15.00 | Vegetarian | Market Hall Counter | Korean comfort dining, deep savory braised pork and tuna mayo rolls |
| **Korean BTS Market** | Bed-Stuy / Crown Heights, Brooklyn (512 Nostrand Ave) | $8.50 – $12.50 | Vegetarian, Vegan | Neighborhood Market Counter | Authentic homestyle rolls, sweet flower & Korean snack market counter |
| **Appa’s Kimbap** | Palisades Park, NJ (232 Broad Ave) | $7.50 – $12.00 | Vegetarian | Suburban Counter | Generous family-style fillings, traditional sesame oil and sea salt crunch |
| **Broad Bunsik** | Palisades Park, NJ (198 Broad Ave) | $7.00 – $11.50 | Vegetarian | Bunsik Diner | Late-night Korean bunsik pairing, spicy rice cakes, fish cakes |
| **Song Song Gimbap** | Flushing, Queens (162-20 Northern Blvd) | $7.00 – $11.00 | Vegetarian | Classic Queens Counter | Authentic Queens Korean community benchmark, traditional rice-to-filling ratio |
| **Peek In Cafe** | Greenpoint, Brooklyn (80 Franklin St) | $9.00 – $13.50 | Vegetarian | Cozy Cafe Seating | Brunch-friendly environment, coffee & roll pairings |
| **Sopo Korean Eats** | Garment District, Manhattan (463 7th Ave) | $9.00 – $13.50 | Vegetarian | Quick Counter | Busy midtown hub, fast lunch combos with ramen |
| **KOBA Korean BBQ** | Financial District, Manhattan (136 William St) | $10.00 – $14.50 | Vegetarian options | Fast Casual Counter | Wall Street lunch destination, heavy protein BBQ beef and spicy pork rolls |
| **KimGaNae** | Flushing, Queens (39-12 Union St) | $7.50 – $12.00 | Vegetarian | Bustling Diner | Legendary Korean bunsik brand outpost, diverse multi-filling menu |
| **Rolly Kimbab** | Flushing, Queens (163-16 Northern Blvd) | $7.00 – $11.50 | Vegetarian | Takeout Specialist | Quick takeaway boxes, fresh rolled to order |

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### 2. NYC Salt Bread Evaluative Matrix (Shio Pan Bakeries)
*Hub: https://moon-oh.com/salt-bread*

| Bakery | Neighborhood / Address | Pricing Model | Signature Flavors | Crust / Crumb Profile | Availability & Peak Windows |
| :--- | :--- | :--- | :--- | :--- | :--- |
| **Salt Bread KO** | Koreatown, Manhattan (4 E 32nd St) | $14.00 / 3-pack; $29.00 Tasting Box | Classic Sea Salt, Garlic Butter, Injeolmi, Truffle | Crisp crackly crust, deep laminated butter pocket, hollow core | Multiple daily bake batches (11 AM, 2 PM, 5 PM); sell-outs common on weekends |
| **Justin's Salt Bread** | East Village, Manhattan (58 2nd Ave) | $4.50 single; $12.00 / 3-pack; Sandos $7.75 | Original Shio Pan, Ham & Cheese, Egg Sando | Soft chewy artisanal crumb, coarse sea salt flakes on golden crust | Fresh morning and afternoon batches; lines form before 12 PM |
| **Papa d'Amour** | Greenwich Village, Manhattan (64 University Pl) | $8.50 Salt Bread Bagel; $5.00 Pastry | Salt Bread Bagel hybrid with whipped cream cheese | French-Korean viennoiserie hybrid, richer European butter content | Daily all-day cafe service, walk-in friendly |

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### 3. NYC Traditional Tea Houses Evaluative Matrix
*Hub: https://moon-oh.com/tea-houses*

| Tea House | Neighborhood / Address | Price Range (Per Person) | Service & Ceremony Format | Access Policy | Specialty Origin Focus |
| :--- | :--- | :--- | :--- | :--- | :--- |
| **Soft Hours** | Chinatown / LES (119 Hester St, Store B) | $12.00 – $22.00 | Contemporary Gongfu service, ceramic cup flights | Walk-ins welcome | Taiwanese High Mountain Oolong, raw & ripe Yunnan Puerh |
| **Teasthetic** | Union Square (89 5th Ave, Suite 701) | $25.00 – $45.00 | Private studio Gongfu ceremony, quiet tea tastings | Reservation recommended | Rare single-tree Phoenix Dancong, artisanal Wuyi Rock tea |
| **Kettl Matcha Sen Mon Ten** | Greenpoint, Brooklyn (38 Norman Ave) | $8.00 – $18.00 | Single-cultivar ceremonial whisked Matcha bowl | Walk-in counter & tatami seats | Fukuoka & Kyoto single-cultivar Uji matcha, direct grower relationships |
| **TEO Nomad** | NoMad, Manhattan (135 W 29th St) | $15.00 – $32.00 | Modern tea salon, cold brew tea flights & warm pots | Walk-in & reservation | Curated Asian loose leaves, seasonal tea cocktails & mocktails |
| **Tearoom by Calmplex** | Midtown East (231 E 50th St, Lower Level) | $18.00 – $35.00 | Meditative basement tea lounge, Gongfu tray service | Reservation preferred | Aged Puerh, White tea cakes, restorative herbal infusions |
| **Té Company** | East Village (314 E 9th St) | $14.00 – $28.00 | Intimate sit-down tea & pineapple linzer pairing | Walk-in only (intimate 8 seats) | Artisanal Taiwanese oolongs, Oriental Beauty, roasted Dong Ding |
| **Path of Cha** | Sheepshead Bay, Brooklyn (2202 Ave X) | $10.00 – $20.00 | Authentic tea boutique & gongfu tea table | Walk-ins welcome | Direct China & Taiwan imports, full loose-leaf sample bar |
| **Brooklyn Tea** | Bed-Stuy, Brooklyn (411 Lewis Ave) | $5.00 – $12.00 | Community tea bar, accessible mug & pot brews | Walk-ins welcome | Global loose leaves, signature black tea blends, herbal wellness |
| **Puerh Brooklyn** | Williamsburg, Brooklyn (174 Grand St) | $15.00 – $30.00 | Traditional tea counter, compressed cake tastings | Walk-ins welcome | Vintage fermented Yunnan Puerh cakes, Yixing clay pots |
| **Fang Gourmet Tea** | Flushing, Queens (3660 Main St, 1st Fl Rear) | $15.00 – $35.00 | Legendary connoisseur tea bar, Gongfu tastings | Walk-ins welcome | Master-grade aged oolongs, rare rock teas, traditional tea ware |

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### 4. Curated NYC Independent Boutique Merchants
*Directory: https://moon-oh.com/explore/local-shops (13,481 items verified)*
- **Happier Grocery** (SoHo, Manhattan): Artisanal pantry staples, cold-pressed beverages, specialty produce.
- **Big Night** (Greenpoint, Brooklyn): Hosting essentials, high-design tableware, specialty condiments.
- **Front General Store** (DUMBO, Brooklyn): Archival Japanese vintage, workwear, heritage jewelry, home crafts.
- **Mirth Vintage** (Greenpoint, Brooklyn): Curated 80s–90s designer denim, minimalist vintage fashion.
- **Awoke Vintage** (Williamsburg, Brooklyn): Statement retro dresses, vintage denim, accessories.
- **Unearth Vintage** (Boerum Hill, Brooklyn): High-end archival designer apparel, rare denim.
- **Salter House** (Brooklyn Heights): Natural fiber garments, artisan kitchenware, organic loose teas.
- **Friends NYC** (Bushwick, Brooklyn): Indie gifts, cult beauty, novelty decor, streetwear.
- **Coming Soon** (Lower East Side, Manhattan): Avant-garde home decor, designer glassware, artist objects.
- **The Primary Essentials** (Boerum Hill, Brooklyn): Refined home textiles, ceramics, artisanal tabletop goods.
- **Rue Saint Paul** (Cobble Hill, Brooklyn): Sustainable French-inspired fashion, vintage apparel, clean beauty.
- **Love Thy Beast** (Williamsburg, Brooklyn): Handcrafted dog tote carriers, rugged pet accessories.
- **Pop-Up Grocer** (Greenwich Village, Manhattan): Showcase for emerging indie food, snack, and drink brands.

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## Data Provenance & Verification Standards
- **Observation Period**: Active continuous monitoring with comprehensive bi-weekly field and feed audits.
- **Verification Methodology**: Direct physical storefront confirmation, authoritative merchant POS catalog sync, and native peer-to-peer listing validation.
- **Zero-Ad Disclosure**: All recommendations, guide inclusions, and rankings are 100% editorial and organic. Moonoh does not accept payment, affiliate commissions, or sponsored placements for guide inclusion.

## Machine-Readable Endpoints for AI Agents
- **Core LLMs Index**: https://moon-oh.com/llms.txt
- **Full Catalog Index**: https://moon-oh.com/llms-full.txt
- **OpenAPI 3.1 Specification**: https://moon-oh.com/openapi.json
- **AI Agent Directory (ARD / Agentmap)**: https://moon-oh.com/.well-known/ai-catalog.json
- **API Catalog**: https://moon-oh.com/.well-known/api-catalog
- **MCP Server Card**: https://moon-oh.com/.well-known/mcp/server-card.json
- **Active Lightweight Client Feed**: https://moon-oh.com/external_items_feed.json
- **Local Shops Product Feed**: https://moon-oh.com/local_shops_feed.json